San Mateo County law firms need more billable hours. Here’s how…
Local legal services are everywhere. How to stay ahead of other firms and boost billable hours.
Law firms need limited marketing to complement referrals. Potential clients ask around, get the names of local law firms hearing “this is the one”, then look online first. You must stand out!
Why Our Bay Area Law Firm Marketing Experience Matters…
Working on managing the web site and marketing for a large San Mateo law firm, Luminali learned that each legal vertical (family law, estate law, etc.) sees too many local firms specializing in their area. Dozens. Stand out and build multiple sources of validation of the firm’s expertise, personality and success to elevate conversion of potential clients into real clients and future references.
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5 Services We Use
1. Site content updates2. Bi-monthly newsletter3. Email marketing4. Back links on sites5. Non-legal project mgt.
Law firms get a good portion of business from referrals, but not all. Most importantly, other presence adds strength to referrals.
We’ve lived here 20 years with our first law firm client in San Mateo. We can serve law firms in Redwood City, San Mateo, Woodside, San Carlos, Belmont, Palo Alto, Burlingame, Atherton, Menlo Park, Foster City, Hillsborough & Mountain View. More new clients faster, more billable hours.
Legal messaging is customized for each legal vertical: family law, estate planning, divorce, bankruptcy, taxation — every type of law.
Marketing? Really? See 8 Benefits Law Firms Get From Targeted Marketing. It Boosts Referral Conversion.
Law firms can benefit from marketing and administrative project work in several ways:
1. Increasing visibility: Effective marketing can increase a law firm's visibility, making it easier for potential clients to find the firm when they need legal services.
2. Boosting billable hours: Marketing and mundane project work is reality but detracts from what lawyers need and want - more billable hours. Luminali cost effectively fills that void even down to administration.
3. Differentiating from competitors: Marketing can help a law firm differentiate itself from its competitors by highlighting its unique strengths, services, and values.
4. Personalization: Law firms are first and foremost their people. That’s what’s being hired… or not. Creating a personal, likeable, credible identity for each partner is key to beginning discussions with possible clients.
5. Generating leads: Marketing efforts such as advertising, content marketing, and social media can generate leads and inquiries from potential clients, which can then be converted into paying clients.
6. Establishing expertise: Marketing can help establish a law firm as an expert in a particular area of law, which can lead to more referrals and higher-quality clients.
7. Retaining clients: Marketing efforts can help build trust and maintain relationships with existing clients, leading to repeat business and referrals.
8. Building a strong reputation: Consistent and positive marketing efforts can help build a strong reputation for the law firm, making it easier to attract new clients and retain existing ones.
Overall, marketing and project management can help a law firm grow its business, increase its revenue, focus on billable hours and achieve long-term success in a competitive industry.